FOR IMMEDIATE RELEASE                                                                   Press Release
September 2003
                                                                

            The essential guidebook for global publishing has arrived:
     Publishing Without Borders: Strategies for Successful International Publishing

Moving ideas across languages and borders. Connecting the familiar with the exotic. Opening ourselves up to the world. Building and growing vital new business. That’s international publishing, according to Michael Ross, the well-respected publishing executive and author of the essential new guidebook from Xcellent Marketing, Publishing Without Borders: Strategies for Successful International Publishing,

"The opportunities for partnering in today’s worldwide ‘content exchange’ are virtually infinite,” writes Ross, a long time expert in International Licensing. He goes on to reveal in detail how companies, large and small, can become profitable players in the increasingly important global publishing market.

Packed with Ross’ decades worth of knowledge and information, Publishing Without Borders provides readers with a clear and concise road map to selling and buying publishing rights around the world. Delineating the "dos and don'ts" of attending the numerous international book fairs, it describes how to establish and nurture long-term, win/win relationships – while avoiding the common pitfalls along the way.

Whether the topic is working with agents, cross-formatting, multi-formatting, using translation-friendly product designs, or negotiating advances, licensing fees, royalty rates, term limits, or minimum guarantees, this one-of-a-kind resource covers it all, in simple, jargon-free language. “Hot tips” for smooth sailing are provided in every chapter, and helpful lists of international book fairs by region and useful websites conclude this timely title.

"This book is like sitting down with a trusted friend and having him explain the ins and outs of international publishing,” writes Dr. Gene Frost, Jr., CEO HOSTS Learning. A “must-read” for both beginners and veterans with the goal of building new business from existing intellectual property, Publishing Without Borders is part of Xcellent Marketing’s Books for Successful Publishers series, available at the www.xcellentmarketing.com.

Author Michael Ross is the Senior Vice President in charge of product development and marketing for Encyclopaedia Britannica. He was formerly the Executive Vice President and Publisher for World Book, Inc., where he headed all worldwide print and electronic publishing, including acquisitions, joint ventures, and licensing arrangements. He is a member of the Chicago Council on Foreign Relations.